jw.

El Pueblo Historical Monument

PROJECT MEMBER
My roles and responsibilities included Ideation, Research, Design, and Presentation.

The Project

During my first trip to LA for my MS in Integrated Design, Business, and Technology at USC, my team and I were tasked with creating a redesign and marketing plan to help draw business to the various component sites within the El Pueblo Historical Monument. Our plan involved an overhaul of the current marketing practices and the site's online presence, as well as site updates designed specifically to draw visitors around the site as a whole. I learned a lot about teamwork and the professional environment during this design sprint, and I would love to be able to do another.

Below I have linked our final presentation, which was presented in front of the management for the site. Click the arrows on the left or right to navigate through the presentation.